Social Media Design
When creating content for socials, I aim to make it as engaging and creative as possible. I love to be playful, use lots of animations and have fun with it. With viewers attention spans lower than ever, it’s a given that the creative needs to stand out and catch the audience’ attention whilst also keeping in line with the brands look and feel.
Brands: Miss Selfridge / River Island / Shoeaholics / Kurt Geiger / Mylee Beauty / Photobox
Black Friday Campaign for Miss Selfridge.
In order to stand out against other competitors during a busy peak period for a high street fashion brand, the campaign featured ultra bright and saturated block colours and a lot of flashing gifs to grab the attention of the young, fun, female target audience. I assisted in the creative direction of the project alongside the senior designer and creative director and was responsible for the animated videos for Instagram stories and other platforms including the store screens in the Oxford Street store.
